Seef Properties announced its sponsorship of AlHaraka Baraka, a newly launched association under the Ministry of Youth Affairs dedicated to encouraging physical activity among young people in Bahrain. Seef Properties is supporting the initiative by hosting its currently ongoing competition, the Step Forward Challenge, at Al Liwan, Seef Mall – Seef District, and Seef Mall – Muharraq, until 24th February 2025.
Designed to inspire participants to maintain a healthy and active lifestyle, the Step Forward Challenge will encourage individuals to form small groups and commit to regular community walks, promoting not only physical well-being but also social connections. The program, which includes weekly walks, will be held over four consecutive weeks, with Al Liwan as the location for the inaugural event. Those who remain committed throughout the challenge will have the opportunity to win prizes.
Seef Properties Chief Executive Officer, Ahmed Yusuf said: “Seef Properties is dedicated to empowering Bahrain’s youth, in line with Bahrain’s national initiatives to promote a healthier, more active lifestyle for young people. Our destinations are ideal venues for the Step Forward Challenge, as they offer safe and accessible spaces that encourage community participation. We are confident that our partnership with AlHaraka Baraka will play a role in ensuring seamless organization and supporting the Kingdom’s efforts in building lasting, healthy habits.”
AlHaraka Baraka Association Chairman, Mohammed Al Aradi said: “The launch of AlHaraka Baraka is a significant step towards encouraging young people in Bahrain to integrate physical activity into their daily lives. We are happy to have Seef Properties as our partner, as their support will help us reach a wider audience and allow for engaging experiences like the Step Forward Challenge. This initiative is just the beginning of our mission to inspire a healthier future for the Kingdom.”
The sponsorship builds on Seef Properties’ track record as a key supporter of sports and fitness initiatives in Bahrain, having previously sponsored the annual Seef Mall Half Marathon and several other events that attracted participants with a wide range of ages and nationalities.