Seef Properties Signs Agreement with Diyar Al Muharraq to Manage ‘Souq Al Baraha’

Seef Properties, one of the leading integrated real estate development companies in the Kingdom of Bahrain, has recently signed an agreement with Diyar Al Muharraq, allowing Seef Properties to provide comprehensive management services of “Souq Al Baraha” project; an integrated ‘market’ located in the heart of Diyar Al Muharraq near prominent residential, commercial and entertainment projects in the city.

The agreement was signed by Seef Properties CEO Mr. Ahmed Yusuf, and Chairman of Executive Committee and Board member of Diyar Al Muharraq Dr. Maher Al Shaer, in the presence of CEO of Diyar Al Muharraq Eng. Ahmed Al Ammadi and representatives of both companies.

Souq Al Baraha occupies 64,000 square meters with built-up area of 20,000 square meters, which includes a total leasable area of 13,000 square meters. The market encompasses a diverse and comprehensive range of retail stores (500+ stores), including a supermarket, a family entertainment center, restaurants and cafes, and specialized shops such as jewelry, handicrafts, sewing, textiles, dates, spices, traditional sweets, antiques and carpets.

Additionally, Souq Al Baraha includes offices, public service facilities, a mosque and a fuel station, besides markets for fresh products of fish, meat, poultry, vegetables and fruits. It offers a unique shopping experience in an atmosphere combines the authenticity of the past and the innovation of the present, giving visitors an enhanced experience with contemporary amenities in the authentic Bahraini style.

Diyar Al Muharraq is the largest integrated residential city in the Kingdom of Bahrain, characterized by luxury and its preservation of the family values of the Bahraini community, through which it provides a variety of housing solutions and modern lifestyles.

Diyar Al Muharraq also offers a unique blend of residential, commercial and recreational facilities that embody the model of a modern, integrated and futuristic city. The city extends over seven islands and 40 kilometers of waterfront with charming sandy beaches, making it a sustainable model city for the future.

On the occasion, Seef Properties CEO Mr. Ahmed Yusuf stated: “We are thrilled to sign this agreement with our valued partners to manage the promising Souq Al Baraha in Diyar Al Muharraq city. This new partnership reflects the accumulated experience of Seef Properties in the field of malls’ management and operation, extending to more than 25 years, making it one of the leaders in this sector in the Kingdom. This partnership will provide the opportunity for Seef Properties to provide management services, which include leasing, marketing, facilities’ management and other support services that are related to customer service, management of interior works for shops and others. These services will contribute effectively to the anticipated success of the project.”

It is noteworthy that Seef Properties has a team of qualified Bahraini professionals who gained accumulated experience in the management, leasing and marketing of malls, thanks to its  involvement for many years in several retail, hospitality, real estate development and entertainment projects in various regions of the Kingdom, offering Souq Al Baraha the management capabilities to fulfill the vision of becoming an exceptional shopping icon in Diyar Al Muharraq and Bahrain.

Seef Properties is currently working on studying a number of malls and commercial properties in preparation for launching new partnerships in this field, in line with the Company’s strategic plan, which aims to expand the provision of real estate and malls’ management services in the Kingdom.

Mr. Ahmed Yusuf added: “Souq Al Baraha is set to become a remarkable tourist destination in the Kingdom in general and Muharraq in particular, attracting visitors from GCC countries and international tourists, thanks to its commercial, entertainment and cultural facilities, which are offered within a traditional atmosphere that reflects the Bahraini heritage in a contemporary style. As part of our operational plan for the project, we will pursue attracting distinctive brands from local and regional markets, as we seek to enhance the shopping experience for local visitors and tourists of different nationalities.”

On his part, Chairman of Executive Committee and Board member of Diyar Al Muharraq Dr. Maher Al Shaer said: “We are glad to select Seef Properties to be the main operator of Souq Al Baraha. Seef Properties has accumulated experience and a great reputation which will constitute an exceptional added value for this project, which promises the tourism, commercial and entertainment sectors with more diversity and value, where visitors will be able to explore Bahrain’s history in the field of jewelry, gold, pottery, fishing, pearls and other traditional crafts and folklore. We welcome Seef Properties once again and aspire to work hand-in-hand to attract prestigious brands in the Kingdom, the GCC and the Middle East regions to the project.”

Dr. Maher Al Shaer added: “Souq Al Baraha project is of great importance to Diyar Al Muharraq’s community, as it will present an exceptional concept of the authentic identity and culture of hospitality for which the Kingdom is famous, supported by a unique shopping experience. We are optimistic that Souq Al Baraha will become a major tourist destination in the Kingdom, due to its unparalleled potential in the local market.”

Seef Properties manages a diverse portfolio of investments and properties across the four governorates of the Kingdom. The Company’s operations are focused on four main sectors, which are real estate development, malls’ management, entertainment and hospitality, as it owns and manages Seef Mall – Seef District, Seef Mall – Muharraq and Seef Mall – Isa Town, in addition to the all-new Al Liwan mixed-use project in Hamala and several other properties in different regions across the Kingdom. Seef Properties also owns and operates Seef Entertainment, which includes Magic Island family entertainment center, jumpoline entertainment center and Fraiser Suites Seef.